Friday, May 16, 2014

A View Without a Price Tag

The two things I remember most about the incident are a color and the movement of the people.

The color was beautiful and intense -- a pinkish, slightly purplish red.  I had never seen a sunset in which the color was more vivid.  Nor a sunset that covered such a vast portion of sky as this one did.  It felt as if it filled the entire western half of heaven.

The other thing I remember about the incident is the people.  I saw them silhouetted against the sky.  There were at least a dozen of them, and they were walking.

But here is what struck me:  Not a single person paused or even turned their head to look at the sunset.  They were instead all intent on their shopping expeditions as they walked from their vehicles to the mall, or from the mall back to their vehicles in the parking lot.  To all of them, it was if this gorgeous sunset -- a surge of redness with rippling clouds -- simply did not exist.  I do not mean to judge the people; I do not know the details of their shopping errands.  But I felt as if they were missing something that was more valuable than what is usually in most of our shopping bags.

Our society in the U.S. today seems more and more to tag us as consumers.  We may be hopelessly divided along Democrat-Republican lines, but we all shop.  Even during a recession, a question frequently asked on the news is whether or not we have begun shopping more again so as to stimulate the economy.

However, there seems to me to be a tension between basing one's sense of self on the ability to buy more desirable products, and placing ones trust and sense of wonder upon a divine Power that was around before there was human civilization.  This is why I am revived by turning my attention to Nature.

garden at
Wordsworth's childhood home
The poet William Wordsworth detected the negative connection between consumerism and an attention to Nature when, in his poem "The World Is Too Much With Us" he wrote:
"Getting and spending, we lay waste our powers;
Little we see in Nature that is ours."

Some of my happiest childhood memories are not of being in a shopping mall, but instead sitting with my family on a high lookout in Madison, Wisconsin, watching the sun slowly set.   Simply doing that provided something valuable my parents could never have bought.

~~~

Do you have a childhood memory of Nature?  Do you think there is a relationship between our society's attitudes towards Nature and toward consumer goods?


(To read Wordsworth's complete poem,

3 comments:

Anonymous said...

I think it is just not consumerism that makes us more out of touch with nature. All the advertising for those products makes it worse. The ads keep us centered on ourselves, thinking about what I can purchase and how I can improve my life by buying a product. The shortness and flashiness of the ads on TV also reduces our attention span, whereas enjoying nature so often requires slowing down and taking time to watch and wait and see.

Mark Herranen said...

Childhood memory of family gatherings on the beach. Uncles, aunts and cousins we seldom saw, all in our bathing suits in bright sunlight. Little hidden, no one being pretentious. Even adults seemed nearly equal to children on the soft sand.

Anonymous said...

I think of this poem regularly as it often comes to mind when I see us all lining up to enter shopping centers, waiting to purchase the newest thing that those advertisements, mentioned below, have told us we need.
Your post is right on the money, Bruce.
Our entire self worth and our place in society is now defined by what and how much we consume. The act of purchasing is so all-consuming that we make no time to look up and notice the beautiful free extravagance right in front of us. Thank YOU for noticing!